Erica La Sala
Viral K-Beauty Brand Medicube Crushes Amazon Prime Day
Showing the power of TikTok virality on Amazon purchases, Medicube took the crown last week as Prime Day’s top-selling beauty brand. According to a report from beauty e-commerce agency Navigo Marketing
Becca Cosmetics’ Unexpected Comeback: Why The Brand Is Relevant Four Years After Its Closure
Becca Cosmetics is showing signs of life nearly four years after owner Estée Lauder killed it off. From June last year to May this year, it was the top-searched makeup brand on Google for...
The Limited, But Real Impact Of Trump’s Tips Tax Break For Hairstylists And Aestheticians
Salon and spa employees will soon get a bit of extra income, courtesy of the federal government. Taking effect with the current tax year, service workers will be able to deduct up...
Beauty Brands Go Big For Amazon Prime Day With Record Discounts
Beauty brands are going all in on Amazon Prime Day this week, offering deeper discounts than ever as they seek to combat tariff pressures that have squeezed their bottom lines and a deceleration in the beauty...
Will Tariffs Doom K-Beauty’s Boom?
As the beauty industry cashes in on K-Beauty’s second wave, retailers, e-tailers and brands are bracing for damaging ripple effects if President Donald Trump doesn’t extend his 90-day pause on “reciprocal tariffs” ending on Wednesday. Already squeezed by...
Rhode, Maëlys And Phlur Top Consumer Edge’s List Of Fastest-Growing DTC Beauty Companies For 2025
Celebrity-driven and viral beauty brands, including Hailey Bieber’s Rhode, Maëlys and Phlur, have had the strongest direct-to-consumer sales growth in beauty this year, according to a new report by data analytics firm Consumer Edge on the...
