Full Disclosure
Greycroft’s Brian Bustamante-Nicholson On His Mass Market Focus, The Agentic Web And Brand Durability
Greycroft, the 19-year-old early-stage venture capital firm crossing consumer and technology, has been bolstering its consumer bench. After Katherine Power, who’s had founding roles in Versed, Merit, Avaline and Who What Wear, became a partner in...
“Not Always About The Best Product”: VC McKeever Conwell On What Really Drives CPG Success
If you wanted to get on the radar of investor McKeever Conwell five years ago, all you had to do was slide into his Twitter DMs. Back then, he was fundraising for RareBreed Ventures, a pre-seed and...
“$5M To $6M To Grow”: Angel Investor And Advisor Anne Kurtz On The True Cost Of Beauty Brand Traction
Being an investor, no matter the industry, is inherently risky. But, in beauty, that sometimes can be hard to remember because the rewards are celebrated much more than the risks are discussed as brand failures tend to be...
FirstLook’s Brian Folmer On What Investors Really Want To Learn From CPG Brand Pitches
One of the first steps to a consumer packaged goods brand nailing down investment is getting the brand’s goods to a person who invests. That’s FirstLook’s entire proposition. Launched by CPG investor Brian Folmer, the Cleveland-based...
How A Kind Snacks Veteran Now At Camino Partners Looks At The Longevity Opportunity
An early mover in the better-for-you snacks category, Kind Snacks is now a standard bearer of a successful consumer packaged goods brand trajectory. Daniel Lubetzky founded the company in 2004, and Mars bought a...
H Venture Partners’ Microbiome-Focused Studio Prepares To Launch Two CPG Brands Next Year—And More Later
H Venture Partners is looking to tiny organisms to produce the next big consumer packaged goods companies. Started in 2017 by Elizabeth Edwards, formerly an investor at Maywic Select Investments and West Capital, the Cincinnati-based...
