Expert Dialogue
Why This Founder Walked Away From Large-Scale Retail Distribution—And What She’d Do Differently
When founder Suzanne Sinatra saw her brand Private Packs for the last time at CVS, she wasn’t disappointed. “I did not think that I would be this happy that we’re leaving retail, but I’m looking forward to...
The Forever Brand Test: What Beauty Investors Really Want Now
One message was clear at Beauty Independent’s 2025 Dealmaker Summit last week in New York City: the bar for beauty brand investment has never been higher. From skincare to scalp...
Can Haircare Keep Its Big Mo?
Haircare is on the up and up. Sales in the category grew 6.6% last year to $21.7 billion, according to market research firm Circana. And Greg Starkman, co-founder of haircare brand Innersense...
Why Beauty M&A Isn’t Returning To Peak Form Anytime Soon
The one-two punch of the billion-dollar Rhode and Medik8 deals in the space of less than a month has the beauty industry atwitter, but it doesn’t necessarily portend an upcoming flurry of...
Where Industry Insiders See Skincare’s Biggest Business Potential Beyond Buzzy Ingredients
Although the skincare category is experiencing some shakiness—in prestige, it was down 3% in dollars and up 1% in units in the first quarter, according to Circana—it remains a resilient engine of brand...
Beauty Brands Now Treat Amazon As A “Flagship, Not As An Outlet”
With previous beauty holdouts jumping on Amazon, succeeding on the giant e-tailer is taking much more precision than just creating a product detail page and waiting for sales. “Brands should think of...
